The committee is charged with developing a multi-media education and information campaign to promote safety in Wisconsin highway work zones next year.

The committee will develop a public service advertising campaign that has two objectives:

1) To provide information to motorists about the locations of highway construction projects most likely to cause traffic disruptions.

2) To continue an on-going educational campaign on behalf of construction and maintenance workers which encourages drivers to slow down and drive safely in work zones.

These objectives will be met by a campaign designed to reach drivers at home and in their vehicles with the work zone safety message. A project-specific program to inform people about delays on a local or regional basis will supplement this effort.

Both efforts will warn drivers about Wisconsin laws that double traffic fines in work zones and will inform drivers of potential alternate routes to avoid construction delays.

The campaign will consist of publication and wide distribution of safety brochures entitled "On the Road Again", the development of radio and television public service announcements and the printing of posters with a highway safety message.

The committee will also contract with electronic media all over the state to purchase air time for the campaign.